Omer Gaiero

Senior Product Designer & Builder | Behavioral Design & Psychology-Driven UX

Senior Product Designer with 8+ years of experience specializing in behavioral design. Background in Behavioral Sciences and CBT therapy, used as a practical toolkit for understanding why people make the choices they do, and designing products around that. Currently at ThinkUp, an AI-powered SaaS, designing the product's AI experience while using AI tools daily to work faster. Track record of taking products from zero users to a thriving user base, and measurably improving retention and engagement through behavior-driven design.

Work Experience

• •Grew the platform from 0 to 1,500 monthly active users by designing the first version of the product and shaping it as real users joined.
• •Increased user engagement by 14% by redesigning key moments where users tend to lose motivation or drop off. View case study >
• •Increased task completion by 12% by simplifying the main workspace users rely on every day. View case study >
• •Designed the product's AI features, deciding when and how AI should guide users so it feels helpful rather than intrusive.
• •Worked cross-functionally with product and engineering to ship end-to-end.

• •Took the studio from losing money to profitable by restructuring how projects were staffed and outsourced.
• •Managed studio projects end to end, from understanding client needs to making sure the final product delivered on them.

• •Designed across B2B, B2C, e-commerce, mobile, and complex internal tools, always starting from why users behave the way they do, not just what they say they want.
• •Ran client interviews and user research to build real user profiles, user flows, and journeys grounded in behavior, not assumptions.
• •Turned research into wireframes and prototypes, running usability testing to validate ideas cheaply before investing in final designs.

• •Practiced CBT with individual clients dealing with anxiety and depression, working directly with what drives decisions and resistance to change.
• •This is where I trained the skill that now defines how I design: reading what people actually need, even when it's not what they say out loud.

Private projects (designed and built)