Company
Year
2026
Team
Role
Research
Company
Year
2026
Team
Role
Research
What started as a team task ended up running across the whole company.
The challenge
Research competitors for a new product, both functionally and on brand.
The Catch
Insights piled up fast. The real question was: "How do I get this in front of my team?"
What I did
Built 2 tools that scaled beyond my team to the whole company.
The result
The whole company ended up using it. One source of truth. 4X faster teamwork.
The challenge: Research competitors for a new product, both functionally and on brand.
The Catch: Insights piled up fast. The real question was: "How do I get this in front of my team?"
What I did: Built 2 tools that scaled beyond my team to the whole company.
The result: The whole company ended up using it. One source of truth. 4X faster teamwork.
AI is a tool, not an aim
Functional comparison
Compare competitors on how they solve the same product and UX problems.
I gave Claude context on our company: strategy, personas, product concept. It found competitors and pulled their functionality, screenshots, and marketing materials. I validated everything before it went near the report. AI research is only as good as the human reviewing it.
Once I trusted the data, I mapped what each competitor was actually doing, found the patterns, and packaged it into one interactive report the team could use.
Brand comparison
Mapping visual and brand identity across direct, indirect, and data-viz competitors.
I gave Claude the same brief: find competitors and pull everything that captures their brand. Screenshots, marketing material, visual identity. I validated every piece before it went near the report. I wanted more than logos and palettes. I wanted to understand the tone each competitor was going for and who they were speaking to.
Once I trusted the data, I mapped the visual patterns and packaged it into one interactive report.
Impact
Faster Teamwork by
4X
