Mapping Emotional Rewarding Points 72 records
StepItemEvent TypeEmotional RewardWhen / Trigger
1 Customer Discovery Persona Details End of item Cool card animation to celebrate the achievement Return to screen after persona analysis is complete
2 Customer Discovery End users End of item Exciting moment — you've chosen your first users who will actually work in the system Exit item
3 Customer Discovery TAM & CAGR selection — Top-down market estimation End of item Selecting market sizing — a meaningful moment for the entrepreneur Exit item
4 Customer Discovery Persona Details End of a section Upon entering Persona Details for the first time — reward for completed work and the exciting moment of starting to build personas Enter item (first time)
5 Customer Discovery Persona Details End of item Completion of first persona build — a meaningful moment Enter item
6 Customer Discovery Persona overview End of a section Upon entering Persona Overview — reward needed for completing the stage. Perhaps a beautiful animation that builds the persona. Enter item
7 Customer Discovery summary End of a section Present the summary in a way that celebrates and honors the completion of work Enter item
8 Customer Discovery Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
9 Customer Discovery Insight End of a section Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation Enter item
10 Market Overview TAM calculation End of item A challenging task where the entrepreneur needs reinforcement Exit item
11 Market Overview TAM & CAGR selection — Amount of units in the market In item A challenging task where the entrepreneur needs reinforcement Adding first unit count
12 Market Overview Market Overview - Summary End of a section Present the summary in an interesting way that celebrates and honors completion Enter item
13 Market Overview Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
14 Customer Insights Participants interviewed In item Moment celebration — great job, you added your first interview Enter item — always when returning to interview screen after adding first interview
15 Customer Insights Participants interviewed In item Moment celebration — great job, two more and you're done Enter item — always when returning to interview screen after adding third interview
16 Customer Insights Participants interviewed In item Cool animation for adding an interview to the list Enter item — always when returning to interview screen
17 Customer Insights Get ready to interview End of a section Exciting moment — finished interview settings, now starting to run it First time entering item
18 Customer Insights Learn End of item Cool building animation to celebrate the achievement Enter item
19 Customer Insights Learn End of item Celebration of first persona validation moment Enter item
20 Customer Insights My user personas End of item Cool card animation to celebrate the achievement Enter item
21 Customer Insights Research insights End of a section Building animation for the summary Enter item
22 Customer Insights Research insights End of step Celebrate step completion and advance to next Exit item
23 Product Concept Your product capabilities In item Celebrate the moment — starting to build your product Adding first capability
24 Product Concept Your product capabilities In item Encourage continuation of work Adding capability (Y)
25 Product Concept Your product capabilities In item Encourage continuation of work Adding capability (X)
26 Product Concept Match your product capabilities to user needs In item Celebration — the product is taking shape, alignment between features and needs Drag capability #2
27 Product Concept Match your product capabilities to user needs In item Encourage continuation of work Drag capability (Y)
28 Product Concept Match your product capabilities to user needs In item Encourage continuation of work Drag capability (X)
29 Product Concept Value proposition line items In item Celebrate the moment — starting to build your value proposition Adding first value proposition
30 Product Concept Value proposition statement End of a section Celebrate section completion and move to next Exit item
31 Product Concept Product capabilities summary End of a section Present the summary in a way that celebrates and honors completion Enter item
32 Product Concept Insight End of item Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation Enter item
33 Product Concept Summary End of a section Present the summary in a way that celebrates and honors completion Enter item
34 Product Concept Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
35 Competitive Analysis Your competitors In item Celebrate the moment — starting competitor comparison, surfacing your strengths and advantages Adding second competitor
36 Competitive Analysis Product capabilities comparison End of item A moment of challenging, Sisyphean work that deserves a reward Completing the comparison
37 Competitive Analysis My business advantages End of item A moment of celebrating your strengths and preparing to describe them After completing the item
38 Competitive Analysis Choose competitor for analysis End of item Cool card animation to celebrate the achievement Return after completing first analysis
39 Competitive Analysis Summary End of a section Present the summary in a way that celebrates and honors completion Enter item
40 Competitive Analysis Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
41 Team Add your team members In item An emotional celebration for the entrepreneur building the team — celebrate the moment Adding first team member
42 Team Insight End of item Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation Enter item
43 Team Team summary End of a section Present the summary in a way that celebrates and honors completion Enter item
44 Team Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
45 Business Model Insight End of item Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation Enter item
46 Business Model Profit potential, Reachability, Ease of Sale, Serviceability In item Encourage continued work After completing certain questions
47 Business Model Reachability End of step A moment of challenging work before more challenging work Exit item
48 Business Model Apply your approach End of a section Reward completion of challenging work Exit item
49 Business Model Apply your approach In item Encourage continued work After completing certain questions
50 Business Model Serviceability End of a section Reward completion of challenging work Exit item
51 Business Model Summary End of a section Present the summary in a way that celebrates and honors completion Enter item
52 Business Model Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
53 Go to Market Select your early adopters End of item Celebrate the moment Exit item
54 Go to Market Insight End of item Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation Enter item
55 Go to Market How you'll win over early adopters End of a section Celebrate section completion Exit item
56 Go to Market How will you reach your early adopters? End of a section Celebrate section completion Exit item
57 Go to Market Summary End of a section Present the summary in an interesting way that celebrates and honors completion Enter item
58 Go to Market Identify your first segment End of a section Celebrate section completion Exit item
59 Go to Market Investor Practice Questions End of step Investor Practice complete — celebrate end of step and advance to next Exit item
60 Financial Model Insight End of item Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation Enter item
61 Financial Model Input your financial assumptions End of a section Celebrate section completion Exit item
62 Financial Model Summary End of a section Present the summary in a way that celebrates and honors completion Enter item
63 Concept Validation List your key assumptions In item Celebrate the moment Adding first assumption
64 Concept Validation Manage your validation tests End of item After intro completion — inject motivation for a non-easy task ahead Enter item
65 Concept Validation Manage your validation tests End of item Feedback and motivation toward what's next — completing first test build Completing first test build
66 Concept Validation Manage your validation tests End of item First test completion — celebrate the moment, end of the non-trivial task + motivation to continue Completing first test data entry
67 Concept Validation Manage your validation tests End of a section A challenging task the entrepreneur has completed Next button from Manage validation tests
68 Concept Validation Participants interviewed In item Moment celebration — great job, you added your first interview Enter item — always when returning to interview screen after first interview
69 Concept Validation Participants interviewed In item Moment celebration — great job, two more and you're done Enter item — always when returning to interview screen after third interview
70 Concept Validation Participants interviewed (manually enter) End of item A challenging task of analyzing the interview Item completion
71 Concept Validation Assess your assumptions risk End of a section Feedback on the challenging work you did Exit item
72 Concept Validation Assumption overview End of step Celebrate end of step Click Next in Assumption Overview
1 End of item
Step → Item
Customer Discovery → Persona Details
Emotional Reward
Cool card animation to celebrate the achievement
When / Trigger
Return to screen after persona analysis is complete
2 End of item
Step → Item
Customer Discovery → End users
Emotional Reward
Exciting moment — you've chosen your first users who will actually work in the system
When / Trigger
Exit item
3 End of item
Step → Item
Customer Discovery → TAM & CAGR selection — Top-down market estimation
Emotional Reward
Selecting market sizing — a meaningful moment for the entrepreneur
When / Trigger
Exit item
4 End of a section
Step → Item
Customer Discovery → Persona Details
Emotional Reward
Upon entering Persona Details for the first time — reward for completed work and the exciting moment of starting to build personas
When / Trigger
Enter item (first time)
5 End of item
Step → Item
Customer Discovery → Persona Details
Emotional Reward
Completion of first persona build — a meaningful moment
When / Trigger
Enter item
6 End of a section
Step → Item
Customer Discovery → Persona overview
Emotional Reward
Upon entering Persona Overview — reward needed for completing the stage. Perhaps a beautiful animation that builds the persona.
When / Trigger
Enter item
7 End of a section
Step → Item
Customer Discovery → summary
Emotional Reward
Present the summary in a way that celebrates and honors the completion of work
When / Trigger
Enter item
8 End of step
Step → Item
Customer Discovery → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
9 End of a section
Step → Item
Customer Discovery → Insight
Emotional Reward
Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation
When / Trigger
Enter item
10 End of item
Step → Item
Market Overview → TAM calculation
Emotional Reward
A challenging task where the entrepreneur needs reinforcement
When / Trigger
Exit item
11 In item
Step → Item
Market Overview → TAM & CAGR selection — Amount of units in the market
Emotional Reward
A challenging task where the entrepreneur needs reinforcement
When / Trigger
Adding first unit count
12 End of a section
Step → Item
Market Overview → Market Overview - Summary
Emotional Reward
Present the summary in an interesting way that celebrates and honors completion
When / Trigger
Enter item
13 End of step
Step → Item
Market Overview → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
14 In item
Step → Item
Customer Insights → Participants interviewed
Emotional Reward
Moment celebration — great job, you added your first interview
When / Trigger
Enter item — always when returning to interview screen after adding first interview
15 In item
Step → Item
Customer Insights → Participants interviewed
Emotional Reward
Moment celebration — great job, two more and you're done
When / Trigger
Enter item — always when returning to interview screen after adding third interview
16 In item
Step → Item
Customer Insights → Participants interviewed
Emotional Reward
Cool animation for adding an interview to the list
When / Trigger
Enter item — always when returning to interview screen
17 End of a section
Step → Item
Customer Insights → Get ready to interview
Emotional Reward
Exciting moment — finished interview settings, now starting to run it
When / Trigger
First time entering item
18 End of item
Step → Item
Customer Insights → Learn
Emotional Reward
Cool building animation to celebrate the achievement
When / Trigger
Enter item
19 End of item
Step → Item
Customer Insights → Learn
Emotional Reward
Celebration of first persona validation moment
When / Trigger
Enter item
20 End of item
Step → Item
Customer Insights → My user personas
Emotional Reward
Cool card animation to celebrate the achievement
When / Trigger
Enter item
21 End of a section
Step → Item
Customer Insights → Research insights
Emotional Reward
Building animation for the summary
When / Trigger
Enter item
22 End of step
Step → Item
Customer Insights → Research insights
Emotional Reward
Celebrate step completion and advance to next
When / Trigger
Exit item
23 In item
Step → Item
Product Concept → Your product capabilities
Emotional Reward
Celebrate the moment — starting to build your product
When / Trigger
Adding first capability
24 In item
Step → Item
Product Concept → Your product capabilities
Emotional Reward
Encourage continuation of work
When / Trigger
Adding capability (Y)
25 In item
Step → Item
Product Concept → Your product capabilities
Emotional Reward
Encourage continuation of work
When / Trigger
Adding capability (X)
26 In item
Step → Item
Product Concept → Match your product capabilities to user needs
Emotional Reward
Celebration — the product is taking shape, alignment between features and needs
When / Trigger
Drag capability #2
27 In item
Step → Item
Product Concept → Match your product capabilities to user needs
Emotional Reward
Encourage continuation of work
When / Trigger
Drag capability (Y)
28 In item
Step → Item
Product Concept → Match your product capabilities to user needs
Emotional Reward
Encourage continuation of work
When / Trigger
Drag capability (X)
29 In item
Step → Item
Product Concept → Value proposition line items
Emotional Reward
Celebrate the moment — starting to build your value proposition
When / Trigger
Adding first value proposition
30 End of a section
Step → Item
Product Concept → Value proposition statement
Emotional Reward
Celebrate section completion and move to next
When / Trigger
Exit item
31 End of a section
Step → Item
Product Concept → Product capabilities summary
Emotional Reward
Present the summary in a way that celebrates and honors completion
When / Trigger
Enter item
32 End of item
Step → Item
Product Concept → Insight
Emotional Reward
Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation
When / Trigger
Enter item
33 End of a section
Step → Item
Product Concept → Summary
Emotional Reward
Present the summary in a way that celebrates and honors completion
When / Trigger
Enter item
34 End of step
Step → Item
Product Concept → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
35 In item
Step → Item
Competitive Analysis → Your competitors
Emotional Reward
Celebrate the moment — starting competitor comparison, surfacing your strengths and advantages
When / Trigger
Adding second competitor
36 End of item
Step → Item
Competitive Analysis → Product capabilities comparison
Emotional Reward
A moment of challenging, Sisyphean work that deserves a reward
When / Trigger
Completing the comparison
37 End of item
Step → Item
Competitive Analysis → My business advantages
Emotional Reward
A moment of celebrating your strengths and preparing to describe them
When / Trigger
After completing the item
38 End of item
Step → Item
Competitive Analysis → Choose competitor for analysis
Emotional Reward
Cool card animation to celebrate the achievement
When / Trigger
Return after completing first analysis
39 End of a section
Step → Item
Competitive Analysis → Summary
Emotional Reward
Present the summary in a way that celebrates and honors completion
When / Trigger
Enter item
40 End of step
Step → Item
Competitive Analysis → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
41 In item
Step → Item
Team → Add your team members
Emotional Reward
An emotional celebration for the entrepreneur building the team — celebrate the moment
When / Trigger
Adding first team member
42 End of item
Step → Item
Team → Insight
Emotional Reward
Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation
When / Trigger
Enter item
43 End of a section
Step → Item
Team → Team summary
Emotional Reward
Present the summary in a way that celebrates and honors completion
When / Trigger
Enter item
44 End of step
Step → Item
Team → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
45 End of item
Step → Item
Business Model → Insight
Emotional Reward
Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation
When / Trigger
Enter item
46 In item
Step → Item
Business Model → Profit potential, Reachability, Ease of Sale, Serviceability
Emotional Reward
Encourage continued work
When / Trigger
After completing certain questions
47 End of step
Step → Item
Business Model → Reachability
Emotional Reward
A moment of challenging work before more challenging work
When / Trigger
Exit item
48 End of a section
Step → Item
Business Model → Apply your approach
Emotional Reward
Reward completion of challenging work
When / Trigger
Exit item
49 In item
Step → Item
Business Model → Apply your approach
Emotional Reward
Encourage continued work
When / Trigger
After completing certain questions
50 End of a section
Step → Item
Business Model → Serviceability
Emotional Reward
Reward completion of challenging work
When / Trigger
Exit item
51 End of a section
Step → Item
Business Model → Summary
Emotional Reward
Present the summary in a way that celebrates and honors completion
When / Trigger
Enter item
52 End of step
Step → Item
Business Model → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
53 End of item
Step → Item
Go to Market → Select your early adopters
Emotional Reward
Celebrate the moment
When / Trigger
Exit item
54 End of item
Step → Item
Go to Market → Insight
Emotional Reward
Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation
When / Trigger
Enter item
55 End of a section
Step → Item
Go to Market → How you'll win over early adopters
Emotional Reward
Celebrate section completion
When / Trigger
Exit item
56 End of a section
Step → Item
Go to Market → How will you reach your early adopters?
Emotional Reward
Celebrate section completion
When / Trigger
Exit item
57 End of a section
Step → Item
Go to Market → Summary
Emotional Reward
Present the summary in an interesting way that celebrates and honors completion
When / Trigger
Enter item
58 End of a section
Step → Item
Go to Market → Identify your first segment
Emotional Reward
Celebrate section completion
When / Trigger
Exit item
59 End of step
Step → Item
Go to Market → Investor Practice Questions
Emotional Reward
Investor Practice complete — celebrate end of step and advance to next
When / Trigger
Exit item
60 End of item
Step → Item
Financial Model → Insight
Emotional Reward
Receiving feedback — an exciting anticipation moment, needs to be built gradually — perhaps a building animation
When / Trigger
Enter item
61 End of a section
Step → Item
Financial Model → Input your financial assumptions
Emotional Reward
Celebrate section completion
When / Trigger
Exit item
62 End of a section
Step → Item
Financial Model → Summary
Emotional Reward
Present the summary in a way that celebrates and honors completion
When / Trigger
Enter item
63 In item
Step → Item
Concept Validation → List your key assumptions
Emotional Reward
Celebrate the moment
When / Trigger
Adding first assumption
64 End of item
Step → Item
Concept Validation → Manage your validation tests
Emotional Reward
After intro completion — inject motivation for a non-easy task ahead
When / Trigger
Enter item
65 End of item
Step → Item
Concept Validation → Manage your validation tests
Emotional Reward
Feedback and motivation toward what's next — completing first test build
When / Trigger
Completing first test build
66 End of item
Step → Item
Concept Validation → Manage your validation tests
Emotional Reward
First test completion — celebrate the moment, end of the non-trivial task + motivation to continue
When / Trigger
Completing first test data entry
67 End of a section
Step → Item
Concept Validation → Manage your validation tests
Emotional Reward
A challenging task the entrepreneur has completed
When / Trigger
Next button from Manage validation tests
68 In item
Step → Item
Concept Validation → Participants interviewed
Emotional Reward
Moment celebration — great job, you added your first interview
When / Trigger
Enter item — always when returning to interview screen after first interview
69 In item
Step → Item
Concept Validation → Participants interviewed
Emotional Reward
Moment celebration — great job, two more and you're done
When / Trigger
Enter item — always when returning to interview screen after third interview
70 End of item
Step → Item
Concept Validation → Participants interviewed (manually enter)
Emotional Reward
A challenging task of analyzing the interview
When / Trigger
Item completion
71 End of a section
Step → Item
Concept Validation → Assess your assumptions risk
Emotional Reward
Feedback on the challenging work you did
When / Trigger
Exit item
72 End of step
Step → Item
Concept Validation → Assumption overview
Emotional Reward
Celebrate end of step
When / Trigger
Click Next in Assumption Overview